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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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10 Ways To Get More YouTube Subscribers


10 Ways To Get More YouTube Subscribers

FREE DOWNLOAD: YouTube Video Checklist

If you want to utilize YouTube’s algorithm in your favor, you need subscribers. Lots of them.

In this post, I’ll tell you how to get subscribers and keep them so they won’t unsubscribe. No techniques, no hacks, just pure work. I’ll outline 10 key ways to earn loyalty from your YouTube subscribers.

This is perfect for you if you’re just starting out your YouTube channel and looking out for ways that you can optimize your content. At the same time, if you want to learn more about crafting the best YouTube videos, you can also check out my YouTube video Checklist. This can give you more info on what it takes to make it big in your industry with videos.

Going back, here are the 10 strategies that you should apply.

Number one, focus on the promoting, stop the hacks. Be single focused on promoting your content. Don’t waste your time looking for secrets and tricks. The best way to build your channel is to have a plan in place. Begin with manual tasks that pull people in. Once you have that traction you need, these subscribers and organic traffic will follow.

Here’s what I do.

I publish on YouTube and I post a teaser video to Facebook which is about 30 to 60 seconds with a hook to make them want to see the whole video. Then I post a link to YouTube in that caption so that they can watch the full thing. I do that on Facebook, Twitter and Instagram. I also post an Instagram story and sometimes do Facebook lives talking about the video that day in a more conversational tone with my audience. I also post that same teaser on LinkedIn and write a LinkedIn article that then provides the link to watch the full video for more information and after that I continue to tweet and post about the topics of my videos to provide more value and drive traffic back to my YouTube channel.

Number two, implement a content schedule. Don’t be erratic with your posting. Be ready to commit to a publishing schedule. Here’s one thing you can do. Post one YouTube video every week. Once a week is a right frequency.

Number three, focus on your content delivery. Tighten your intro and avoid pouring your energy into making it too flashy. Focus on on hooking your users in just under three seconds. Utilize that instead of being so showy.

Number four, transform searchers to subscribers using playlists. Take advantage of YouTube Playlist to segment different users into audiences. This compels them to binge watch your content. Start with three groups. First-time audiences, action-focused viewers, and subject-focused viewers.

As you’ll see on my channel, I have several different playlists based on different kinds of content. I have social media videos, video marketing videos, personal videos, personal branding videos, lots of different topics for people to see as well as my personal vlogs to show more of my personality and behind the scenes.

Number five, expand your search with Pinterest. Aside from your usual social media channels, Pinterest offers a clear opportunity to build SEO presence that links back to your videos. In addition to the social media promotion strategy I shared earlier in this post, I have an entire strategy just for Pinterest making several pins about my video topic. Pinterest is a search engine itself and your content can be found there to direct traffic back to your videos.

Number six, promote using Facebook groups. Facebook groups are also a great way to engage a particular demographic.

I have a few different Facebook groups, some for my video students where we post our videos to share value and support each other’s channels and I also have a public group that anyone can join called Entrepreneur on Purpose.

You can find groups on Facebook that you can join to network with other like-minded people and potentially share your videos, although caution, if you’re allowed. Typically group admins don’t want self-promotion, however, if you want to start your own group, you get to make the rules and you can share your videos with anyone who joins your group or you can join groups that give opportunities to self-promote or you may find people asking a question in a group that your video answers.

In that sense, I would say it would be fine to promote a link to your video because it’s in a non-spammy way.

Number seven, promote with Reddit. Take advantage of Reddit and its sub Reddits. These are groups that are focused on single topics or themes. Again, without promoting your videos in a spammy way, you can answer other people’s questions or find opportunities to promote your videos when applicable similar to how you would in a Facebook group.

Number eight, create searchable titles. One easy strategy of creating videos that will easily be found is to make your titles and descriptions similar to what people would search into Google to find the solution that you provide.

For example, my video How to Use Canva, people type that right into Google and find my video in the top search results. When you use highly searched keywords, you have a big advantage of your content showing up organically for your target audience.

Number nine, transcribe videos into blog posts. Take your videos and hire a transcription service to make them into blog posts. I like to use because it only costs $1 per minute of video, so if the video’s five minutes, it only costs me $5 to get the written transcription. From there I take that written content and I post it as a blog on my website with the video embedded in the post so that my website visitors can choose to read or watch the video right from my site. This makes your videos easily consumable and another opportunity for people to find you in a Google search.

Number 10, Facebook ads. After you’ve published your video on YouTube, and promoted it all over social media, you can also choose to run a Facebook ad to your YouTube videos or to the teaser video that you posted on Facebook that will then redirect traffic to your YouTube channel. This can help you grow your following and get in front of a new audience who hasn’t heard of you before. And you don’t have to spend a lot to do it. You can start at a minimum of a dollar per day.

Getting viewers to be permanent subscribers is about being consistent with your strategy long term. If you have other strategies you’re utilizing and are working for you, I’d love to hear them in the comments below.

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