Content Writing Tips For Your Email Marketing
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Running out of meaningful emails to send? Don’t worry, you’re not alone.
According to the Content Marketing Institute, more than 60% of marketers have stated that producing engaging content is one of the challenges that they face.
Luckily, you don’t need to look further. If you’ve been developing, designing and writing 100’s of content pieces, you may have overlooked the treasure chest that’s been in front of you this entire time, your content archive!
You should just evaluate your past content and start from there. The key here is to repurpose your past social media, blog, podcasts and other content into actionable emails. If you want to easily create your emails, you can check out my email marketing planner. This email template can help you organize and plan your email campaigns, newsletters and subscriptions. Use this tool to craft, organize, schedule and measure the performance of each email you send. If you already have an email service you can use this to compliment your email automation.
Now, let’s get repurposing.
Here are different ways of effectively resurrecting and giving new life to your old content.
Same context, different twist. Look for new angles and beats on certain topics and themes. To start off, scourer your archives for those that receive above average engagement rates across the board. Once you’ve chosen an article, podcast, blog or social media post, try to give that topic a new, fresh twist. You can do this by looking for new research or focusing on another element of the topic that you didn’t delve deeper into.
Spin off. Another way is to look at the general-themed content that you already have and use that as a basis to spin off multiple pieces of smaller content. Let’s say you have a general course about Facebook marketing. What you can do is break that down into more specific parts. One email could be about Facebook ads, another could be about growing your followers, the third could be about page management and so on. The possibilities are endless. There are unlimited opportunities to give more detail through your emails.
Consolidate. You can also do the opposite of a spin off. Let’s say that you have specific content that’s connected by a general theme. You can create an email that compiles and consolidates these together. Let’s say you have different articles or vlogs on editing Instagram photos, raising more followers or generating content. You can combine them and house them into one email. You can consolidate them together to have a best of Instagram email. At the same time, if you find that your past emails are filled with great content, they can also be combined to create another email on your top content.
New medium. Aside from repurposing the actual content, you can also play around with the way you presented it to your audiences. With MailChimp and media-supported content, you’re no longer limited by simple texts. Images, infographics and videos can be used as a way to give fresh life to seemingly similar topics.
There you have it! You have all the tools you need to create new and fresh content from what you already have.