Content Marketing Strategy To Grow Your Business
FREE Download: Building Genuine User Generated Content That Gets Engagement
FREE DOWNLOAD: The Ultimate Content Share Worthiness Checklist
FREE DOWNLOAD: Content Curation Guide For Facebook And Instagram
Content marketing is one of the most important components of additional marketing strategy. Using content marketing with social media, search engine optimization, and email marketing is an effective way to get your business and your brand across to your customers.
According to the Content Marketing Institute, only 38% of marketers feel that their content marketing efforts are actually effective in bringing in business. While it is a grim fact, content marketing is an essential aspect of any online business. Content marketing efforts better generate leads and convert users to customers than traditional paid advertisements. Not to mention the fact that as of December, 2016 more than 200 million people all over the world have installed ad blockers, crippling the marketing efforts of businesses who rely on advertising. Luckily, content marketing strategies are effective in reaching customers without being invasive.
Here are three ways to easily get started in your content marketing efforts that are most effective in generating traffic and revenue.
Number one, professional blogging. The foundation of an effective and strong content marketing initiative is to create a means to create and distribute content aimed at helping your customers get the information that they need. What better way to promote your business than creating a professional blog that provides value, and information, and insights that your customer finds useful? Use this to build your credibility as a thought leader. Your blog is a critical component and a gateway in developing other valuable content. Integrate social media, search engine optimization, and email marketing, and you got yourself a well-oiled machine that will get customers in no time.
Number two, promote your content. Creating content is only one part of the strategy. The other part is promoting it. Content promotion works by informing people that you have what they need. If you got it, flaunt it. Here are some effective ways of getting the word out that your content is here to help. Create a weekly newsletter that your users can subscribe to through email. Post it on social media and provide a compelling benefit for users to share it. Talk to influencers to promote your content in exchange for cross promotion. Or guest blog on other websites.
Number three, source your content. Content curation is a great way to bring the best of what other people are offering and sharing these resources to other people. It allows you to develop credibility, and at the same time build your audience needs for content without exhausting too much effort. But make sure that only 25% of your content is curated. By maintaining this mix, you’ll be able to establish a trusted source of relevant information to your audience. Be ethical on how you create content to provide clear reference on where that content comes from. To learn more about the effectiveness of content curation on Facebook and Instagram, check out my free guide.
Content marketing is an effective means to get your business out there. Remember that content curation is only one part of the job. Your success as a content marketer will be based on how your content reached your target consumers, and how effectively did it compel and influence them? To learn more about empowering your audience to create content for you, check out my free guide on building genuine, user-generated content that gets engagement. To learn more about what makes great and compelling content, get my free Ultimate Content Share Worthiness Checklist.