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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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Going From 0 to 100 YouTube Subscribers In 2020


Going From 0 to 100 YouTube Subscribers In 2020

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I’m probably not the first person to tell you that YouTube has changed a lot over the years. It’s not as easy as it once was to grow a YouTube channel from scratch but it’s certainly not impossible. You just have to have the right strategy backing you up.

So let’s talk about how to get your first 100 subscribers on YouTube. But before we dive into it, I want to show you how you can drive massive impact and profit for your business this year. Start your video marketing strategy on the right foot by signing up for my next Infinite Video Impact Challenge.

One of the most important things, when you’re first starting on YouTube, is understanding that YouTube is a search engine. So, meaning that when you have a problem or you need a question solved, you go to Google, right? I mean some of us go to our moms, but a lot of us go to Google or YouTube to look up the answer to that question and so by doing keyword research to determine what the title or best tag or descriptions will work best on your video, is so important in having people be able to discover and find your videos. Otherwise, you’ve made this great video and like put it out in the desert. We want people to find this and engage with it and really get to know who you are, falling in love with your charismatic personality so, they can hit that subscribe button.

So, when you’re titling a YouTube video, you don’t want to make it so clickbaity using words that like people aren’t really searching for. Think of how you’re searching for things when you have something you need to be solved, are you typing in how-to or best ways to like, what are you actually searching for and how can you create your videos like that?

Think of what people are asking you when they ask you questions that are about your expertise and your topic of your zone of genius. What can people be searching for? That your video could be found. And you also want to look at the competition and the search volume when it comes to that. So, I recommend tools like TubeBuddy and Keywords Everywhere to be able to play around and see how many people are actually searching for this every month? And how highly competitive is it? Or is it low competition that I can get ranking with these videos?

Another thing that’s great when you’re first starting out, your YouTube channel, is engaging with other YouTube creators that are in a similar niche. If you are also being engaging, you’re commenting on their videos, you’re making yourself known as an audience member, let them know that you have a similar video on your channel or build up a relationship with them. Maybe in the future, you can do collaborations or cross-promotions of each other’s channel, to help each other out and build that audience, especially if there’s someone that has an audience that you want to be able to tap into. You don’t want to look at competitors, but you want to look at people who you can collaborate with, and be able to mutually benefit each other.

YouTube is also going to reward creators who are showing that they’re active on the platform and are keeping people active on the platform. So meaning, first of all, be engaging with other YouTube creators in the same niche or in a niche that you guys can collaborate or maybe cross-promote, even just commenting on their videos and building relationships is going to be really important to getting yourself out there and getting yourself known. The other thing is, YouTube wants to see that you’re keeping people on their platform with how much they’re watching your content. So if you have like a 10-minute video and people are watching all the way through, YouTube sees that people are enjoying your content and you’re keeping people on YouTube.

If you have a 10-minute video and people are watching 20 seconds, YouTube isn’t going to put your content in front of more people. So the quality of your content and how you’re keeping people engaged is super important for your retention and for your content to be boosted and ranked and put in front of more people.

If you have an existing audience promoting your videos to your audience, whether it’s on other social media platforms or to your email list or even just asking your friends and family to, “hey, can you please come support me on my YouTube channel?”

One of the big things that we do, is on every single YouTube video we’ll make a little teaser. Imagine like a movie trailer, when you go to see the movie and you’ve seen the trailer before, you watch that commercial and that’s why you’re so excited, to go to the theaters and watch that full movie. You want to be thinking about that too when you’re creating a YouTube video is that video should have like its own launch. So if you could make a little teaser video or trailer and post it on your social media platform and ask people to go watch it and subscribe, that’s another amazing way that you can give value and ask for that subscription in return.

I have a whole playlist about how you can grow YouTube and grow your business through YouTube. So if you’re interested to learn more about video marketing, be sure to check that out.

YouTube isn’t the same as it once was, but if you create quality content and market it properly, there’s nothing standing in your way to getting your first 100 subscribers and beyond. And if you’re looking to drive massive impact and profit with your video marketing strategy, don’t forget to sign up for my next Infinite Video Impact Challenge.

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