How To Be A Social Media Manager
FREE DOWNLOAD: Social Media Manager Must Have’s Checklist + Bonus Ways To Find Clients
With more people in businesses starting to venture into social media marketing, there is a need for more social media experts, strategists, and managers. With so much potential to make money and a good living, this is becoming a viable career path for so many. In this blog post we are going to talk about the challenges and opportunities in becoming a talented social media manager.
So what is a social media manager? A social media manager helps businesses reach and engage their target audience on social media platforms. They offer account setup services where social media managers can create and optimize the social media accounts for any business, and they also do social media management where you create, curate, and post content on behalf of the company while also interacting with their followers to develop relationships. You craft the posts, analyze their performance, prepare recommendations, conduct audits, develop a strategy, and utilize advertising.
What are the skills and knowledge required? With so many services they can provide and social media changing all the time, it’s so important for social media managers to stay current with trends, changes, and in the loop on the many different types of social media tools and software. But the three most fundamental skills for a social media manager to have are content creation skills, project management skills, and strategic thinking. These three are vital for the success of a social media manager.
With this, here are the things that you need to take note of to become the best social media manager.
Start building your community. Before you start looking for work, make sure you have a strong social media presence of your own. Create accounts in all of the vital social media platforms, typically Facebook, Instagram, Twitter. Start by marketing yourself and improving your standing in social media. Lead by example so others can see your value and worth.
Find clients and build your business. Finding clients to work with may be the hardest part of the process. Try setting up a website, getting a professional email, and creating your own content. Build your influence and grow your clientele.
Deliver results and continue learning. The best way to succeed as a social media manager is through word of mouth. Provide a good service and clients will find it easy to work with you, and they’ll even tell their connections about how awesome you are and what a great job you’re doing for your business. Also, don’t just settle for your current skillset. Set out to learn, improve, and get ahead. Take courses or try to earn certifications. The more you know, the more hireable you are.
Becoming an effective social media manager takes time and effort, and it is so worth it for the freedom and the flexibility you can create in your life while running a profitable business. If you’re interested in getting started as a social media manager, you can download my social media manager must haves checklist. It includes the must have tools and programs you’ll need, and even some bonus tips on how to find clients.