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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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Idea Generation Techniques: How To Come Up With Creative Ideas


Idea Generation Techniques: How To Come Up With Creative Ideas

FREE: Ultimate Content Share Worthiness Checklist

FREE Content Curation Guide For Facebook & Instagram:

Great ideas drive success. When we talk creativity, we always think of those who dabbled in the arts, Leonardo da Vinci, or Picasso, but creativity also plays around in different parts of our lives, like science, technology or business, people like Steve Jobs or Mark Zuckerberg are creative individuals in their own right, their ideas have helped shape humanity and the way we live.

Idea generation is more science than art, the reason that many people are having difficulty developing their ideas is because they’ve brought into the principle that idea generation is innate, creating great ideas does not boil down into your type of thinking, it’s a process, there are several key elements that can help you generate great ideas.

Look for inspiration. Often most ideas are not original, they’re the product of someone else’s idea. Start by researching your competition, environment and trends, use this as your ingredients to craft fresh, new concepts and explore. Disclaimer, I am not saying copy them, that’s not cool and if an idea isn’t genuinely yours, people can see through it, but it’s completely okay to be inspired by someone else’s work and see how you can borrow elements of it to create something of your own.

Brainstorming. This process involves consolidating a huge number of solutions for a specific problem. The idea is to get people together and share their ideas without fear of criticism. Sometimes you can come up with the most silliest ideas but then they turn out to be gold.

Mind mapping. This is a graphical technique for creating connections between various pieces of information and ideas. To get started with mind mapping, right a keyword or phrase in the middle of the page, then write anything that comes to mind after writing that word, make connections on these different thoughts.

Reverse thinking or re-engineering. Instead of thinking in a logical sense or in a normal lens, challenge the existing status quo. Start from the overall outcome you want to see and then work your way out to the solutions you need to come up with to create that.

Traditional idea generation is extinct and it’s time to be fun, innovative, and creative. To create better ideas, you don’t just need to think outside the box, you have to act on it as well.

Need creative guidance? A coach is a great way to achieve your goals and make sure you’re on track. To help you come up with great creative ideas, check out my free PDF on The Ultimate Content Share Worthiness Checklist. If you don’t know where to source great ideas for content, you can also download my free guide on Content Curation for Facebook and Instagram. This will help you easily look, post and manage curated content that will propel your marketing to new levels.

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