How To Create Facebook Ad Campaigns That Gets Conversions
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Creative Facebook ad campaigns are generally easy. Once you know how to set them up they can be fast to deploy with hours. But the hard part is to make them work and get the conversions you need. Take for example Raaj Kapur Brar who lost over $600,000 on Facebook ads that failed to achieve his business objectives. He ran testing on his ads but his return was almost close to zero. Don’t do it wrong and spend more than you really need.
Here are four ways to design Facebook ads that can get you the best bank for your buck.
Identify your objective first, then know your audience. Identify what you want your add to achieve for you. Is it to generate more sales? Get more people to try your product? Drive awareness? Increase people’s frequency of use? Define your ad objective first. By identifying your goal you’ll be able to understand what strategy works for you and what type of elements you’ll need to utilize. After identifying your objective, select your audience. Review audience insights in your Facebook ad manager to understand your audience and create ads that matter to them.
Remember to use interest based targeting. Facebook targeting cannot be matched by other platforms. It allows you to target ads based on user location, age, gender, interest, relationship status, education, and more. After identifying your objective and learning about your followers use their interests to target your ads around them. When you target users based on interest, you’ll have in increase in the number of subscribers, followers, and consumers who can’t wait to consume your products and services. You’ll convert more users into paying customers. You can even target them based on behavior. If they had a baby during a certain time frame, got married, traveled abroad, really cool on one hand. But on the other, Facebook knows a lot about us.
Align your ad with your landing page. The content of your Facebook ad should be consistent with the content of your landing page for this ad campaign. With this you’ll be able to improve your ad relevancy score and pay less for each ad. This also improves your conversion rate. If people clicked your ad and they get the result they want customers are more likely to trust your brand. A consistent alignment between your ads and landing pages offers online shopping drop-off rates and increases conversion.
Use geo-targeting. Setting up your ad according to geographic target areas are effective to increase conversions to your brick and mortar stores, and allows you to target based on locations. After understanding where your customers are you can place geographic ads based on their location. By doing this you can specifically target people who go to a certain area, or live in key cities.
At the end of the day Facebook ads should come down to creating effecting ads that are a fit to your consumers. This is how effective advertising works, whichever platform it is. To learn about how effective ads are, and to understand which metrics you need to develop your target audience, download my free PDF called Numbers Tell a Story Social Media Metrics Made Easy. This will help you understand how to measure your ad or post performance.