How To Use Social Media for SEO
FREE DOWNLOAD: The Formula To Craft A Powerful Social Media Voice
FREE DOWNLOAD: Building Genuine User Generated Content That Gets Engagement
Traditionally, search engine optimization and social media are seen as two different fronts in the era of digital marketing.
Search engine optimization is one way making use of the right keywords and the right tags that makes your content discoverable. On the other hand, you can win social media by making use of the right content to establish call to action. While they may seem at odds with each other, when used correctly, they have huge benefits for your business and brand.
Social media complements SEO in a deeper and stronger way than we think. Ranking high in search engines can be indirectly impacted by your social media activities. Platforms such as Facebook and Twitter allow you to improve your rankings by creating direct and indirect links. These influence search bots to index your content faster and higher in search results.
In this blog post, we are going to talk about the different ways to use social media to improve your rankings and get better optimization.
Using keywords for searchability. Establishing a strong presence on social media can strengthen the power of your SEO campaigns. Facebook and Twitter allows your content to be discoverable online. Use keywords in your posts or tweets. Make sure you fill your content with the right combination of hashtags and important words that highlight your story. Maximize all areas where words are present. In uploading videos, use the same keywords and hashtags for your descriptions and titles. Make sure you use keywords with high search volume and avoid repeating the same word repeatedly in your post to avoid search engine penalties. If you want to learn more about creating the right words and the best captions for your social media posts, you can download my free PDF, “The Formula to Craft A Powerful Social Media Voice.” It’s an awesome, free guide on developing an effective social media persona and can help you identify the right key words and hashtags that are unique to your brand.
Increase your backlinks. Search engines such as Google put a premium on high quality link building to help index your content. Links on social media are often considered high quality links since these platforms have high web rankings and are regarded as highly respectable sites. Make sure that you maximize this by sharing content created from your website directly on social media platforms. Encourage sharing. Every share made by another user builds on the link you posted. Also, place a working link to specific landing pages not only in your content, but in all profiles and bios as well. By placing these links on your Instagram or Twitter bio, you can maximize effective link building to your website for higher ranks.
Maximize your following. Use your following on social media platforms to ask for user feedback, comments, replies, on your post. Make sure that they link back to the posts. This will create more content on your page, potentially increasing the ranking for long-tailed keyword queries. Make effective use of user generated content by pushing other content creators and curators to get the links you shared and build content around them. You can do this by building genuine connections to the other content creators and curators. Start by reaching out to them, engaging with their posts. If you want to learn more about maximizing user generated content, you can download my free PDF, “Building User Generated Content That Gets Engagements.” This will help you harness the power of user generated content, which is indirectly beneficial to your SEO efforts.
These are just some great ways that social media can go hand in hand with your SEO techniques to help build your rankings in Google.