Whether you just started a YouTube channel yesterday or you’ve had one up and running for years, so many online entrepreneurs have this same internal struggle… What if I run out of stories to tell?
Hey everybody! This is Marley Jaxx and welcome to the world of video, impact, and profit – or as I like to call it, the VIP Code.
Before we get into today’s podcast episode, if you’re hoping to drive massive impact and profit through video for your business, let me tell you where to start. Open up a browser window right now – go to infiniteimpactchallenge.com and join the next 21 Days To Infinite Video Impact Challenge! The next challenge is starting soon, and I’d love to see you and your business inside!
Onto today’s episode…
There are lots of people making content these days. So many that you can get discouraged, thinking “How can my voice make a difference?”
Working up the confidence to share your story and your movement authentically is a whole other story, but once you get there, you’re encouraged to make content as consistently as possible in order to stay afloat and remain relevant online… I’m sure you guys have all felt this pressure. I’m sure you’ve felt that you need to take the weekend off social media or take a break from content creation just to regain focus and relax a bit… but then what if your audience turns away from you?
More than that, if you’re constantly creating content… what happens if you run out of stories to tell?
First of all, remember: you don’t have to publish your face off. Posting content consistently means nothing if it’s not up to par with the quality you want for your content. You need a solid balance of consistency and quality in order to build momentum online.
Instead of focusing so much on putting out tons of content just to make yourself visible, focus on making content that is true to your movement. What messages does your audience need to hear? How can you weave those messages into your content in different ways? Maybe someone says something to you at the grocery store or you have some kind of breakthrough at the gym – stories are everywhere.
Will you run into creative blocks during your time online? Absolutely. You won’t always feel like you have endless ideas for content. Just like you have good and bad days, you can have content creation days that are overflowing with creativity… and others that run dry.
Does a dry content day mean all your stories have been told and you have nothing left to contribute for the rest of forever? Not at all.
I’ve definitely been there – reevaluating the kinds of stories I want to tell and the types of videos I want to make. And guess what? Reevaluation is nothing to be afraid of. It’s necessary for growth. If you feel like you’re running low on video ideas, maybe you just need to reevaluate. Maybe you just need to take a break from your perspective and see the world from someone else’s.
Trust me – there will always be a wealth of ideas and stories to tell. Stories. Are. Everywhere. You just have to know where to look.
So where do you go when you need a story? Well, let me give you some ideas:
First, pay attention to your competitors on YouTube and otherwise – what are they talking about? Obviously you don’t want to copy them, but you can absolutely take inspiration and piggy-back off certain ideas.
Secondly, what’s going on in your industry? What’s going on in the world? What can you tie in to your movement?
Thirdly, keep your story inventory on you at all times. Build on your inventory with mundane events. As you go out into the world, ask yourself “How does this experience tie into your movement?
Fourth, phone a friend! Brainstorm with them, bounce ideas off one another, or just talk about your lives for a little while.
And don’t forget to repurpose and distribute your content to make the most of every idea.
Here’s the most important thing to remember when you feel that fear creeping up: Allow yourself the freedom to step away from your content for a bit. If you’ve done your batch filming, batch editing, and scheduling – you can rest assured that your content is working FOR YOU. It’s all automated and ready to go for a while. Don’t spend so much of your time worrying about running out of content, because it’s only going to make ideas harder to grasp. Build on your momentum, don’t worry about it slipping. You’ve got this.
This is where planning ahead becomes paramount to your success. By planning your videos and your content in advance, you can ensure that you win.
Believe it or not; I’m not always jam-packed with ideas. I’m not always a wealth of creativity. But I’ve been able to be consistent and increase momentum on my channel by being prepared, knowing where to look for inspiration, and allowing myself to take breaks.
If you really want to increase your momentum, drive massive impact, and drive profit for your business through video – check out the challenge at infiniteimpactchallenge.com. Our 21-Day Challenge can help you further define your movement, align your content with your message, and so much more!
Have questions you want me to answer? Text me! 858-281-0199
Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Jaxx and this has been the VIP Code podcast.