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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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If we don’t feel strong or capable enough to move towards our goals, we’re told “fake it till you make it”. Act as if. Well… I’d argue there are some flaws with that expression. Let’s talk about it!

Hey everybody! This is Marley Jaxx and welcome to the world of video, impact, and profit – or as I like to call it, the VIP Code. 

Before we jump into today’s podcast episode, we have a brand new 21 Days To Infinite Video Impact Challenge starting up soon! If you want to drive massive impact and profit through video for your business, THIS is the place to start. Learn more and join the challenge at 

“Fake it till you make it” has always seemed like awfully strange advice to me. 

If you’re familiar with my content, you’ve heard me say “Be, Do, Have”. “Who do you need to be to do what you want to do to have what you want to have?” In my mind, this is the mindset you have to focus on if you really want to make an impact and a profit with your movement. 

“Fake it till you make it” contradicts “Be, Do, Have”. “Fake it till you make it” means pretending to be someone you’re not until you are that person, while “Be, Do, Have” asks “How can you authentically become the person you want to be?”

Imagine you take “fake it till you make it” to heart. How will anyone believe you when you finally start being yourself? I say it’s better to cut this fake positioning and show up as a student – failing, but picking yourself up again and making progress all the time. 

Those people who fake it till they make it? I find them pretty easy to see through. You know it’s not authentic, you know it isn’t real – so you start to tune it out. You don’t put much weight on their opinion. You don’t believe their intentions. Their entire message comes across as fraudulent. 

But when you leave your heart on the table and declare, “This is me. I’m going to mess up and I’m going to recover and I’m going to do my best to drive massive impact and profit for this movement” – THAT is powerful. That is “Be, Do, Have” in action. 

When I’m spreading a strong message of authenticity and vulnerability, even if I’m sharing a scar or revealing myself as imperfect, it feels like progress. Even admitting defeat and getting back up again brings me closer to the person I want to be. 

Yes, that might mean I’m too much for some people. That might mean that I look less perfect than others… but it’s for good reason. It’s because I’m committed to making sure that my Attractive Character isn’t a “fake” version of me, but instead, it’s the version of myself that embodies my movement to the fullest extent. 

Honestly, I don’t know if “Fake it till you make it” helps anyone. I don’t know the success rate of someone who acts like somebody else to get what they want. But I do know that “Be, Do, Have” is the reason my audience relates to me and wants to see me succeed. It’s the reason they join my movement in the first place  – because I refuse to act like anyone else but myself.

If you want to learn more about “Be, Do, Have”, your Attractive Character, and how to drive massive impact and profit for your business – check out my 21 Days To Infinite Video Impact Challenge that’s starting up again soon! Head to for all the details. 

Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Jaxx and this has been the VIP Code podcast.