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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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Should every video have a script? Some would argue that scripting your videos can come across as inauthentic or boring… but I have a different point of view on this one. Let’s talk about it!

Hey everybody! This is Marley Jaxx and welcome to the world of video, impact, and profit – or as I like to call it, the VIP Code. 

Before we get into today’s podcast episode, my new 21 Days To Infinite Video Impact Challenge is starting again soon! If you’re looking to drive massive impact and profit through video for your business, go to to learn more and join the challenge!

My students and clients ask me all the time, “How important is a video script?” or “Does every video need a script?”… and as much I’d love the answer to be an easy ‘yes’ or ‘no’, there’s more to it than that.

In my opinion, if you’re filming any video that isn’t a vlog and you don’t even have an outline or structure of your script, you’d better be an expert. If you’re not prepared with the points you want to hit and the CTA you want to integrate into the video… or if you tend to ramble… it’s going to cost you way more time and money than necessary!

I have some clients that know the filming process so well by this point that they can just hit record and go… but it’s a rare case!

Sometimes, even if you think you’re prepared to improvise a video – as soon as the camera turns on, it’s a different story. Plus, maybe you didn’t explain a point exactly how you wanted to or maybe you forgot to mention the lead magnet in the outro of your video, or maybe you stumbled over your words and didn’t even realize it in the moment. 

Of course, sometimes people script their entire video word-for-word only to realize that they swung too far in the other direction. If you’re not super comfortable on camera and you script out every word, it might be obvious that you’re reading from a teleprompter and it can even distract your audience from the script you worked so hard to complete. 

So my solution is a happy medium – create a script structure that you can work from on filming day. For my videos, I like to have the intro and outro scripted out so that I have the hook and the call to action all mapped out and I don’t have to think about those details on the spot. For the actual body of the video, I map out suggestions and talking points that I may want to discuss or add to on filming day. 

Is it a bit of extra work to create a script structure for every video? Yes, of course. But you’re going to save time when your filming day runs like a well-oiled machine! 

Plus, I have so much peace of mind on filming day when I don’t have to worry about lead magnets or hooks or talking points, and I can just be in the moment and talk about these topics that I’m passionate about. 

I encourage you to think about the videos you’ve seen on YouTube that have inspired you, educated you, or even just entertained you – do you think those videos were done on a whim, without a plan, without a script? 

Your YouTube channel is essentially your audience’s first introduction to your movement – so what do you want it to look like?

Don’t forget – whether you have an existing YouTube channel or you’re brand new to the world of YouTube, head to to join the next challenge and maximize your impact and profit potential this year!

Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Jaxx and this has been the VIP Code podcast.