User Generated Content for Effective Email Marketing
FREE DOWNLOAD: Email Marketing Planner
I love social media as much as you do. But we can’t ignore the fact that email is a powerful business tool. While it’s one of the oldest tools in digital marketing, it remains as a key marketing solution to capture and secure business leads, build email lists and increase sales for other subscribers.
Email marketing remains as a force to be reckoned with, while we focus on social, we can’t discount the effects of effective email marketing. Similarly, you can fine-tune your email marketing by combining it with one key concept. User-generated content.
Before we cover integration of user-generated content and email specifically, here’s something that can help you easily create your email campaigns. Check out my email marketing planner. This email template will help you organize and plan your email campaigns, newsletters, and subscriptions. If you use this tool to craft, organize, schedule and measure the performance of each email you sent. Once you do that, you don’t have to retool your entire email marketing strategy and begin from scratch. With a few tweaks and creativity, you can easily spin user-generated content into your current email campaigns. It can also serve as a template for future ones.
Here are some effective strategies that pushes user-generated content into your email.
Number one, feature hashtags in your email campaign. I know what you’re thinking. “What? Hashtags belong on social media.” Yes, so take the hashtags that your followers are using about you and share them in your email campaigns. When you find great mentions of your brand, include screenshots of that feedback in your email as social proof. This will increase engagement and instill trust.
Number two, show off your products and customers. Once you’ve jumped on the popularity of your hashtag campaigns, you can show off your brand to satisfied customers through email. This can be in the form of products versus generic pictures. This makes for easy and effective advertisements for your products and social media feeds. Your customers become your ads.
Number three, learn more about your customers. Don’t forget that those who provide you email addresses are your best leads. These can be valuable areas to learn more about the type of content they’re interested in and the type of products that they’re willing to buy. Simply curating this feedback from the list would enable you to create better buying experiences and more powerful social content in the future.
The majority of marketers are still stuck in believing that social content and email marketing are two different areas. But by simply integrating user-generated content into your email marketing strategy, you can maximize results for both initiatives.
You can easily fuel social content but secure more traffic for your campaigns. Email and social media elements aren’t stand alone things. This is proven to be true by user-generated content. Any of the strategies I’ve shared will drive and fuel more engagement for you overall.