We’ve been taught to think about vulnerability as weakness. Showing scars and tears is traditionally frowned upon in the public eye…

Being honest and open about my reality… that has really shifted my relationship with my audience.

But… What does this have to do with your business? 

An offer without a state change is completely useless. If you can’t elicit an emotional response from your audience, you have no hope of keeping them interested. 

Why? Because people don’t buy logically; they buy emotionally, then justify logically. 

Just like a real-life relationship, as you become more honest and vulnerable with your audience, you’ll become more comfortable. They’ll be able to humanize you, feel closer to you, and feel more comfortable ascending into your value ladder.

Today, we are talking about vulnerability and how it can impact the relationship you have with your clients. I give you an outline on how to start being more emotional at the face of your business; allowing you to create connectivity between you and your buyers at the CORE of your movement