What Social Media Platforms Should I Use? YouTube vs Facebook
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What happens when you post content on Instagram or Facebook? It gets lost in the algorithm and disappears amongst the other millions of posts being published every single day. Your post loses momentum over time and maybe John Doe creeps all the way down to a post of you and your friend from 2014 and clicks the like button. Kinda weird.
So why is YouTube different? Because it’s not a social media platform. It’s a search engine where your content actually gains momentum over time. And in this video, I’m going to show you how YouTube is different from Facebook and how you can use that to your advantage to generate sales, leads, and ROI.
Millions of people are searching for content on YouTube every single day. It’s one of the biggest search engines on the internet. Owned by Google, the largest search engine in the world. Because people use it as a search engine, you’re drawing people to your content instead of letting the algorithm on social media platforms take over. Now you can use search engine optimization to continue to drive your content further and make tweaks along the way. So SEO Analytics will tell you what’s working and what’s not so you can get the most out of your YouTube channel. I’m still getting traffic to my videos that I released years ago. Which then drive traffic to my leads and services.
When I first started using YouTube before I knew anything about search engine optimization or filming for retention because let’s face it, YouTube wants to favor videos that are keeping people on their platform. So the longer you can keep people watching, the better. Before I knew anything, I was just making these videos off of what I thought was interesting or what I thought people wanted to know. And I would title them using these like clickbaity titles because that’s what we see a lot of people on YouTube doing. But you also have to compare what are the business people on YouTube doing that’s actually working and driving leads.
I would title these videos with something pretty clickbaity and I still have this video if you scroll all the way down of my YouTube channel. It’s called Did You Know Instagram Does This? Do you think people are typing into search did you know Instagram does this? No. What they are typing in is, how to use Instagram stories, how to sell on Instagram. Things like that. That they’re actually looking for a solution to their problem. They’re looking to learn something or they’re looking to be entertained.
So how can you position your content in the search engine based on what we know people are actually searching for? So I was making these videos that were clickbaity. That were just trying to grab some sort of attention but even that video still has a very little amount of views. But then I made this video called How to Use Canva and that was one of my first hits that I did on YouTube, but it was a video that is still to this day getting thousands of views every single week. Thousands of opt-ins that people are opting into that list every single day because in the videos I say, “click the link below to get my free thing” which is providing them more value. And people opt-in, it grows my email list. And they become a potential customer as I nurture them through other marketing efforts. The other thing about this video is that even though it’s several years old now it is still at the top of the search. So if you type in canva or how to use canva or canva tutorial. My video, as well as other canva videos that I’ve made on this topic, show up there. To the point that now I have authority in this space on YouTube that now I’ve actually had opportunities that LinkedIn, like the LinkedIn platform, flew me up to California, filmed a course with me that’s not also hosted on the LinkedIn platform in front of their millions of users.
So not only do you have the opportunity to show up in front of your audience where they’re looking for it through the search engine. That people can find your videos, opt-in for your list all day every day. But it also positions you as the authority to other platforms or to other people. So that this opportunity that I got from LinkedIn and opportunities and connections that I’ve had with other companies through this video. This video is something that I made once, but it’s still giving me this longevity and opportunities to this day.
This is just one example. So imagine if you could show up at the top of search engine results for your niche, for your specialty. What do you wish that people would find when they’re Googling something an everyday topic people are looking for, that you would show up at the top of the search? That’s exactly what you can do.
It’s time to stop using YouTube as a social media platform and start using it for what it really is. A search engine that can totally work in your favor. And I can show you more about how we do this for ourselves and our clients. I’m going to give you our exact methodology called The VIP Code, Video Impact Profit. I’ll give you a case study of how we use this for ourselves, for our clients. To generate tons of views, millions of minutes of watch time, and opt-ins to grow and scale your audience and ROI.