Why Is Video Marketing Important For Your Business – Plus The Reason You Haven’t Started Yet!
FREE MASTERCLASS TRAINING: How To Create 60 Days Of Social Media And Video Content In 8 Hours
Telling yourself, you’re not ready to use video marketing in your social media strategy right now because you don’t have a product to sell is like saying you don’t need to go to the grocery store because you’re not hungry yet.
Wouldn’t you rather have your shelves stocked and your fridge full of food so that you can eat right now when you are hungry?
Why wouldn’t you want to build your audience before you create your product? So that when you do have your product, you have this audience of raving fans who can’t wait to consume your content and can’t wait to purchase what you have to offer. What’s stopping you?
Is it that you’re afraid of the camera? Is it that you feel like you need to have a lot of equipment and expensive resources? Is it that you don’t have the time?
Well, let me dig deeper.
You’re not afraid of the camera. Maybe you’re afraid of judgment or you’re afraid of stepping out of your comfort zone. Afraid of what people will think.
I can tell you that you don’t need to have expensive equipment or all these resources. Honestly, you can just start with your phone and a computer. And if you don’t have enough time, you need to think about where else you’re spending your time and how is that working for you right now? And what is it costing you by not staying with the trends and by utilizing video? Which we know is the most important type of social media content out there to engage with your audience and connect with a new audience. And it can even be the cheapest type of ad cost, by using video view ads for only a penny per view.
I want to ask you again, why aren’t you using video yet on your social media?