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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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Why Your Business Needs SEO (Entrepreneur Tips for Digital Marketing)


Why Your Business Needs SEO (Entrepreneur Tips for Digital Marketing)

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This is a public service announcement to all my entrepreneur friends out there.

Your business needs SEO.

If you’re involved in the digital marketing industry, you would know this already. But I want to take some time today to talk to entrepreneurs in other industries about why you need to invest some time and resources into optimizing your content. But before I get into it, I want to make sure that you know about my upcoming Infinite Video Impact Challenge. If you’re hoping to drive massive impact and profit for your businesses here, check that out in the link in the description down below, and be sure to subscribe to this channel because every week I’m putting out videos and trainings to show you how to grow your business and become the entrepreneur you’re meant to be.

In this day and age, you need optimized content in order to be successful. The Internet is so saturated. You can’t just post a video or blog with any title you want and expect it to garner attention. You need to pay attention to the platform that you’re using.

So YouTube itself knows what your YouTube video is about. YouTube is owned by Google. So think of it that it is a search engine. It’s not just a social media platform where people are scrolling and hoping to find something that catches their eye, or see some cute cat videos, or some sort of clickbaity thing. And yes, it does work to a degree but you also need to be creating content knowing that this is a platform that is a search engine, that people are typing in every single day, trying to find the solutions to their problems, or be entertained by a certain subject, or something that’s trending in the news, or in pop culture right now. And if you can capitalize on that, and make content around that, and then be able to use search engine optimization and optimize that content, you can be generating leads on autopilot.

So when YouTube knows exactly what your video’s about, it’s much more likely to recommend your video to those audiences. So with your SEO, you want to think about what am I titling this video, based on what people are searching for. And let me give you an example of what I used to do wrong.

When I first started on YouTube, and you can actually scroll back to the bottom of my YouTube channel and see this. It’s still there. I made a video called “Did You Know Instagram Does This?” And it seems kind of clickbaity, like it leaves this curiosity hook. However, that doesn’t do well on YouTube because YouTube is a search engine. People aren’t typing in “did you know Instagram does this?” They’re typing in things like “how to make money on YouTube, how to use Instagram stories, how to monetize, how do I sell merchandise from YouTube?” They’re more specific about what they’re looking for.

So when you’re creating your titles and you’re putting those keywords in your description and in your tags, you want to actually be thinking of what are people using? And start today because SEO is a long game. You might not see results from those changes or from the things you implement for several months or even years. So it’s really important to stay up-to-date as much as you can with SEO and platform algorithms that are constantly changing. And also, pay attention to long-tail keywords, especially if you have a smaller platform, if you have a smaller audience, because you’ll have a better chance at ranking this way.

I’m going to attach a poll to this video so you can let me know are you researching and optimizing your videos right now? Or are you more focused on making videos that interest you without doing as much research? And when I say research, what I mean is what are people actually searching for? Have you ever, when you’re typing into the Google or YouTube search bar, you start to type in. Let’s say you type in “how to,” and you see that it finishes your sentence and it tries to give you suggestions for what it thinks you’re searching for. That’s populated from what people are actually looking for on the Internet.

So if you want to test it out yourself, start typing in things that are around the topic, around the content, pieces that you want to make, and see what Google and YouTube suggests. I also recommend tools like TubeBuddy and Keywords Everywhere to be able to see what’s the search volume, how many people are actually searching for this everyday, and the competition.

While it may not seem life-changing when you’re researching and implementing optimized video titles, SEO is absolutely critical for marketing your business online. When your videos are fully optimized, you have the ability to truly own audience attention and rank higher than your competition overtime.

To learn more about how to grow your business through video marketing, check out the link in the description below to sign up for my upcoming Infinite Video Impact Challenge.

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