Why You’re Losing Instagram Followers and How to Prevent It
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The best feeling for any marketer is during the honeymoon phase of their business Instagram account. You create one and start posting, with just a few posts, you see the follower count go up. Nothing boosts your self-esteem more than this. Until after a few weeks, your growth plateaus. Your follower count slides back down. Somewhere in the analytic section, there are red marks sprouting doom like it’s the recession again!
So why are you losing Instagram followers? This is the real question most marketers are asking.
In this video, we’re going to talk about the different reasons why your followers are bolting, and how to avoid it.
Number one: content drought. I want to highlight one of the biggest mistakes of marketers. They tend to be redundant in what they post, leaving their followers to move on to your competition. And, if you haven’t interacted with your followers for a long time, they’ll think that you’ve gone AWOL. This leads to more unfollows.
Number two: Overly promotional content. Avoid posting glorified advertising disguised as posts. If every content piece looks like a hard sell, you’ll lose followers. Here’s the 4-1-1: Tone it down! Focus on your product features and benefits, but don’t oversell. Try placing text-based images with promotions that highlight your products. Simple, behind the curtain shots work like magic.
Number three: You fall victim to a follow tactic. There are usually accounts that come in to follow you, and maybe you eventually follow them back. After a few days, they’re gone for good. Don’t fret, this has nothing to do with you, and how you do your strategy in marketing, they’re usually the tactics of other Instagram users, and the solution is to just focus your energy to the new users, and don’t try to chase them back.
If you’re having trouble generating content that helps you build an audience, I have a free master class on how to create 60 days of social media and video content in eight hours.
To prevent the issues associated with Instagram followers, just be authentic and build actual relationships.