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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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YouTube Video Marketing Mistakes To AVOID


YouTube Video Marketing Mistakes To AVOID

FREE DOWNLOAD: YouTube Video Checklist

Finally, you’ve put out a few online videos and you’re constantly on the move to create more content. But even with more videos out there, you feel that you’re not getting the push you need.

Well, there are hundreds of gurus and so-called experts out there who say that you should really put in the time to get your video marketing up there, you ask yourself, “How long will it take?”

At this point, you may be itching to stop creating videos all together and stick to other strategies that may have worked for you. But maybe you’ve been doing it all wrong.

In this video, we’re going to outline three of the biggest and baddest YouTube video marketing mistakes that businesses generally make. The intent is to make you understand what you failed to do in the past and how you can remedy it moving forward. If you want to learn more about creating the best YouTube videos, you can also check out my YouTube video checklist. This is an excellent guide to get started in the world of YouTube video marketing.

Now here are some of the mistakes that you should avoid at all costs.

Mistake number one. Doing your videos without target audience research. You can create many different types of videos. There are animated videos, white board videos, explainers, interviews, slideshows, but how do you know which type to make? By asking your audience.

The problem with most video creators is that they create content in the notion that what they create, the viewers will come. But that’s the wrong assumption.

Don’t make videos for you. Make videos that your users will find valuable. Most brands make the mistake of following the lead of others. Hey, if it works for them, it’ll work for us. Wrong.

Every business or brand has their own set of audiences. And different type of content styles appeal to only a handful of segments and goals.

Before you go on a video production binge, consider reviewing who your audience is. Who are they? What are their motivations? Which platform are they present on? What are they most interested in?

Be targeted and thorough.

Mistake two. Making content without knowing what your competitors are doing. Don’t just think about how your videos stack up to each other. You should also consider how they play out against your market. This includes your competition.

To gain insights into your audience and understand them, start looking at your competitors. Look for clues and learnings. What kind of content do they create? How are people responding to them? Look at how they cross promote their videos, where they share their content. What tone do they use?

Like they say, keep your friends close. Keep your enemies closer.

By getting to know your rivals, you’ll know how to beat them at their own game.

Mistake number three. Never used SEO in any form whatsoever. Videos aren’t searchable. Google can’t understand them. Wrong. Google owns YouTube.

So if you can position your videos with proper SEO, it’s going to show up in search results. If you go to Google right now and search how to use Canva, my video comes up in the search results. If you want your video content appearing on the top of Google searches, you need to optimize.

It might look complex, but it’s simple.

Start by encouraging users to stay to watch until the end of your videos. Longer watch times make your content appear more valuable in Google’s eyes.

The more likes, comments, and views you get in the first 24 hours also shows Google that your video holds authority.

You can integrate key words on the title, description and tags. Place custom thumbnails to make your video more effective when being searched.

Lastly, in YouTube video length matters. Be short and sweet enough to hold attention, but not too long that your viewers feel overwhelmed by seeing too long of a video.

Remember this, we’ve all made some big mistakes.

In your case, if you’ve committed these ones, you don’t have to worry too much. What you should do is start executing a plan to overcome them. Learn from these to get the performance you’ve always wanted to achieve.

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