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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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How Often You Should Post on YouTube

How Often You Should Post On YouTube

Here’s a question content creators ask themselves often: How often should you post on your YouTube channel in 2022 for the highest possible engagement and viewership on your channel? Should you upload YouTube videos every day?

I’m here today to give you some updated YouTube scheduling tips!

As new YouTubers, when we create a new channel, we want to make sure our efforts don’t go to waste. The most important thing, and the best advice I can give you, is to make sure you are consistently providing quality content on a consistent basis. Success doesn’t come from daily uploads, posting on peak hours, or having a gaming channel.

“The key to YouTube is consistency.”

How often should I post video content on my YouTube channel?

So, should I be posting on a daily basis to reach my target audience? What are the best practices when it comes to uploading a new video? Is it best to have a lot of content come out at the same time? Why is watch time important to rank my videos higher? These are all common questions – and quite frankly, very important questions too – that I’m going to answer in the following paragraphs.

We’ll take your YouTube channel to the next level together!

Why is video content quality important?

As I mentioned earlier, the best growth strategy is to be consistent, both in posting days and quality of our content. YouTube rewards creators who keep people engaged on their channel and continue to stay watching videos on this popular video platform.

If you put up content that is not providing value to your viewers, and people click exit after 30 seconds, YouTube is not going to rank your videos, and no one will see your content. It’s all about quality over quantity.

What’s a good standard schedule to get started?

Before you start thinking about what is the best day or the best time to post your videos, we recommend just getting started with a video once a week. If you can have a consistent posting schedule on that day of the week, whatever day it is, then you are already on the right path. Daily vlogs should be left alone for now and just work on keeping a regular schedule.

A good idea is to put your YouTube upload schedule in your YouTube Cover art and your banner, so people can come to your channel and see what your channel is all about. Then, on your actual videos, you can say things like “we put up new videos for small businesses every Tuesday.” That way your audience begins to know what they can look forward to and start coming to your channel on a regular basis.

So if you can start by posting just one video a week, one quality video per week, where you’re providing inspiration, you’re providing value, you’re able to make an impact on your audience and tell them where they can go after the video, then maybe you can nurture them towards becoming a customer, which leads to profit for you.

Should I have a lot of videos up when I start my channel?

We need to think about the long-term growth of your channel. A common question I get is if it’s a good idea to have a bunch of videos up there so that when people come to the channel, there are a lot of episodes or videos for them to watch first.

The answer is no. 

That will consume a lot of time that will be wasted because they probably won’t get many YouTube views, which will tell YouTube your channel has no authority. My recommendation is to treat each individual video as its own launch. Make sure that every time you have a video post out, you post on all of your social networks like Facebook posts, send it to your email list, write blog posts, etc, so you’re bringing traffic to your video – the first 24 to 48 hours of your YouTube video being live are crucial.

This is the best way to make sure YouTube knows your channel has authority – and most importantly, that you are providing value to YouTube viewers.

The best YouTube posting strategy

To recap, the answer to how often you should post new content on YouTube is going to depend on your quality.

“The best strategy is looking at what is sustainable for you that you can consistently achieve.”

If that is one, two, three videos a week, make sure all of them provide value to your viewers and stay consistent with your schedule.

How many times a week are you going to post on your YouTube channel?

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