Skip to content


Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


Sign up with your email address to receive news and updates!

How To Get Your YouTube Channel Noticed

How To Get Your YouTube Channel Noticed

“How to Get Your YouTube Channel Noticed?” is a question a lot of my viewers ask me. I know it can be hard to stand out in a sea of YouTube creators and get YouTube views, but the good news is that doing search engine optimization on your YouTube channel to get you noticed will make a world of a difference. Today I’ll be showing you the best practices to hit your target audience – let’s take the next steps together!

How to get more video views on your YouTube account

A lot of people think that if they build a YouTube account, people will come and watch their videos. Sadly, that is not really the case and the major reason why that doesn’t work out is because people are using YouTube as a social media platform – but that’s not true.

The important part that we need to understand is that YouTube is a search engine. In fact, YouTube is part of Google – the largest search engine. YouTube analytics and the YouTube algorithm work a lot like Google’s.

To answer your question about how to get views on your account, the first thing is to know what problem you’re trying to solve – that’s the best way to get your viewer’s attention. Once you get that down, the next step is to get the ball rolling with YouTube video ideas!

I’ll show you my step by step process and some different ways to get views on your account. Let’s dive more into it.

Understand YouTube’s algorithm

Remember that YouTube is not like other social media platforms and it’s important to treat it as a search engine instead. The first step is asking yourself what kind of YouTube content are you going to create – which should be content that people are actually looking for. If you are having trouble getting ideas for content, try these: 

  • look at the frequently asked questions that people are asking you
  • think of the questions you had when you were starting
  • ask your audience what exactly would they want to know if they could pick your brain
  • look at what your competitors or other people who are succeeding in your industry are doing on their social networks

This is a great way to get started with creating high quality content, and the best way to make sure you don’t run out of ideas for your own videos.

Do your keyword research

As I mentioned before, YouTube is a search engine, so optimization is crucial to attracting potential viewers and creating a YouTube presence. A rule of thumb is avoiding clickbait titles – titles that have nothing to do with what people are searching for. People want to watch relevant videos, they don’t care about the mystery!

So, firstly, when you’re creating a video, you want to think of what are the YouTube video title, tags, and keywords that would drive people to this video, as well as a detailed description and custom thumbnails with information about what the video will be about.

Talking about YouTube thumbnails – great thumbnails are a great way to increase your views. A good way to know if your thumbnail is successful is by looking at your metrics and analytics in the YouTube dashboard.

If you have a click-through-rate (CTR) of at least 4%, then you are doing good because it means your video is reaching your ideal customers.

Treat each video as its own launch

The next best thing you can do to have a popular channel is treat each video as its own launch. You don’t just post a video and hope people will find it – you need to send it out to your people, post it on all social media channels, email list, Facebook page, anything!

Repurpose that video into small little clips, tell people what benefits they’re going to get by watching this video, the value you’ve provided, what questions you can solve for them, etc. And of course, ask them to like, comment, and subscribe – this will tell YouTube that your video has authority and your videos are keeping people on the platform. 

What little things do you like to do to get your YouTube channel noticed?

Your Next Step: