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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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How To Make Your Content Stand Out

How To Make Your Content Stand Out

Did you know that you can stand out without having misleading or clickbaity video titles? Years ago, they seemed to be the best way to build a successful YouTube channel – but now we know it’s not the best way.

Today we know it’s best to do keyword research, use relevant keywords and tags, create new content on a consistent basis, have a great thumbnail and cover photo, have awesome video content, and other simple steps that will make it easier to reach your potential audience.

YouTube is the second largest search engine, and there are so many influencers and content creators across the different platforms, which makes it difficult for your target audience to find you.

The good news is that you’re in the best place to learn how to make your content stand out. So, if you are wondering how to make your YouTube videos stand out, we’ve got you.

I’m going to show you what I’ve learned working with celebrities and millionaires about capturing the attention of your audience. This is a short but complete guide as well as the best tips to learn how to make an engaging video that will stand out from the rest.

Best practices to make great YouTube content

There’s so much we can learn from TV shows. You’ll notice how every episode has a story arc, as well as each season and the entire show as a whole. Typically, it has a calm beginning, some tension in the middle, it builds up to a big breaking point, and then at the end, the conflict is resolved.

Most of the time, there are multiple storylines happening at the same time. It’s a great retention technique that keeps us captivated by what’s happening with every storyline. By the end, we’ve learned one central lesson. A great example is Friends because each character usually has its own conflict that must be resolved before the end of the episode.

By now you must be wondering, where the heck am I going with all of this?

Well, you can take this storytelling technique and apply it to your own video. It’s a great way to keep your audience engaged and captivated.

Using different storylines to keep your audience interested

In one of my past videos, I talked about how your everyday life is a great place to get content ideas every time you need a new video. You can get so many YouTube video ideas from normal experiences. I’ll share one of my most popular stories on my social networks that was completely improvised – and the success was unexpected!

“Good storytelling is the easiest way to keep your audience consuming hours of video content.”

One morning, I was house-sitting for a friend that had chickens. I’m not an outdoorsy nor a morning person, but I made it a really fun experience because when I took the chickens out of the coop, I gave them some motivational quotes to encourage them to lay more eggs.

People loved these videos!

I didn’t plan any of this, but my audience kept asking for more of this and we kept different storylines in rotation. But as I always mention – posting for the sake of posting is not enough. These different storylines all relate back to my central lesson of monetizing your message and stepping into thought leadership by being uniquely you. 

Pro tip: I bet you can think of different instances in your own life that has a lesson to them that relates back to your message, and your audience will love being a part of it. You have to try and see what your audience responds to best, and once you find what works best, they will respond and engage.

Transforming your audience’s lives through your content

“Transforming your audience’s lives” sounds crazy, doesn’t it? But what I mean by this is how are you providing the value that they are looking for.

The first thing you need to do is ask yourself this about your business: What’s your cause? What are the stories you should be telling that will help them? Most importantly: How deep is your commitment to serving your audience? What sacrifices have you made in the name of that mission? Because when your audience is not just buying in financially, but also emotionally and mentally. If they are investing in you, in any way, then you need to make sure you’re providing them with that transformation they deserve.

Once you answer these questions, you’ll be able to provide even more valuable deliverables to your potential customers and actual customers – which is the most important thing. This is something everyone must do, including small businesses and large businesses.

It’s your moral obligation to give your audience that transformation that you’ve created in a way that they deserve and do it in a way that’s also scalable for you, so that you can make the most impact.

I hope this information was very useful to you and that you now feel ready to take the next step to sit in front of the camera, make your first YouTube video /or second, or third…), and make it stand out from the rest.

What TV show do you think has the most interesting storylines?

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