As a content creator, you need to be aware that everything you publish on your social networks reflects who you are as a person and affects the way your audience sees you. Your goal should be to connect with your target audience so they’ll transform into potential customers.
Today, I’ll show you what your YouTube channel says about you as well as some effective ways to build original, authentic content to truly develop a genuine relationship with your viewers. No matter if your channel is aimed at small businesses or you own a personal YouTube account, the quality of your video content will see a big transformation after following these tips.
What Your YouTube Channel and Social Media Platforms Say About You
Countless content creators often push the idea that publishing everything that comes to your mind as often as possible is the best way to grow an audience – and while being consistent with your content is very important, the first thing we need to remember that posting content that’s purposeful and intentional is more important than posting for the sake of posting.
Every time you post something, it affects your brand identity – so make sure you have a good reason before sharing or posting something. Your YouTube brand account is more than just your profile picture or channel description – whether you have a personal channel or a business account, the last thing you want is to make your audience feel as if you are not providing any value.
Successful channels post YouTube videos with a story and a goal. A great place to start is by taking your audience through a journey and shifting their beliefs; you want them to be along for the ride until the very end piece of your content – and then, you want them to invest in whatever message, product, or service it is that you’re selling.
What is your audience’s internal narrative?
We need to know what are our audience’s false beliefs – false beliefs that you’re going to persuade them to break. Here’s an example: If you’re in the nutrition industry, you need to break down someone’s false belief that no matter what they do, they’ll never lose the weight. Your job is to invite them to take that journey with you and see that it is possible to achieve it.
Your intent is to help them become aware of the opportunities available to them and offer them a chance to grow with you
The first step to achieving your intent is by building your own original content that’s authentic to you. The next step is to drive impact with that content. I’ll show you a great way that makes this process so much simpler and I call it Elsa:
Elsa. Just like the Snow Queen! Let me show how to use these four words to create successful brands.
Your epiphany is so important in storytelling in your YouTube videos because you don’t get paid by the amount of content you create, you get paid to the level that you get your audience to engage. At the end of the day, if you can hook your audience and give them that epiphany that helps them break through, when your stories are better than their stories, they’re more likely to engage with your content – and that means you’re more likely to get paid.
You don’t get paid by the amount of content you create, you get paid to the level that you get your audience to engage
Pro tip: We are here to make an impact and a profit, and you don’t do that just by winging it. The main difference between posting for the sake of posting and posting with intent is that posting with intent will keep your viewers engaged with your content.
The second part of the acronym is “lesson”. The lesson or moral you teach is important. We need to find that sweet spot between just cold, hard facts, and a story that has substance and a lesson. That’s how you make a lasting impact that will make you memorable.
Now, you need to ask yourself what is the story that you’re going to use to transmit your epiphany and your lesson, in a natural way. I know it sounds difficult to come up with a story, but a good way is to take ideas from your regular life and all around you – just take the time to learn how to see it and learn how your content can become a cash flow system for your business.
“You owe it to yourself and to your audience to create a transformation”
The final step is taking everything we just learned and applying it to your lesson. You can find a good idea and important information from your trip to the grocery store, phone calls with friends, reorganizing your closet – you can create stories from pretty much anything in your life. The first time might seem difficult, but you’ve got this!
Take a look at what you’ve done in the past week, remember something interesting that happened to you, and find a way to relate it back to your message and lesson. Every day you try to go into the world with this mindset so that you can be aware of the moment of the lesson and the epiphany that you can use when you retell this story to your audience.
And this is it for today. The first video you record will hopefully give more substantial value and an extra added benefit to your viewers.
I hope these ideas and simple steps are useful to you. Remember that the most important thing is to post with intent and find unique ways to connect with your audience in an authentic way. You will see an improvement in video views and in general get the best results, even in a new YouTube channel, if you follow this advice.
Comment below what’s a story that you’d use for sharing your lesson or moral?