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Marley is the co-founder of The YouTube Lead Machine with Steve J Larsen. Their mission is to help entrepreneurs unlock the immense business-building power of YouTube and transform their businesses into daily lead generation engines and money-printing machines!


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How To Plan Your YouTube Videos

How To Plan Your YouTube Videos

As content creators, we know how hard it is to create new content. If you find yourself struggling to create content and turn your ideas into videos this blog post is meant for you. Throughout my years creating video content, I have come up with the best practices to optimize my content creation and now I am here to help you come up with a content strategy for your YouTube channel – in an easy way.

Don’t just read – do each step as you go!

I am here to help you build your very own customized supercharged content machine!

In this blog post, I’ll show you my five steps to plan YouTube videos to create high quality, consistent content and turn you into the best YouTube creator in your area of expertise.

5 steps to create YouTube content

Step 1: Choose your topic

The first step is to think what’s your expertise? What are the frequently asked simple questions that people are asking you about? When people have questions, they usually go to Google. Since YouTube is owned by Google, a lot of the time your answer can come in the form of an awesome video.

You want to think about this topic before you even start recording. Because when you know the topic, and you follow the next steps, this video can be set up for success and drive sales to you on autopilot.

“The most important thing to remember when it comes to content creation is that we’re not just planning content, we are planning income.”

Step 2: Pick a good title

The second step is to pick a title that best suits your video’s content. The key to having a successful YouTube channel is to have this all tied up – content, title, topics – before even turning on the camera. Now, going back to YouTube being a search engine, we need to choose a title for our video based on how people are searching for it.

A great way to get video topic ideas is completely free and you probably already use it all the time – it’s the search bar. You know, when you start to type into the search bar, it will give you a drop-down menu populated with things that it thinks you’re trying to say as it tries to finish your sentence? Just put them all in a spreadsheet and you’ll have plenty of ideas for your next videos and their titles.

I also like to use SEMrush, a tool where you can type in keywords that are related to your niche, and it will populate tons of questions and searches that people are actually searching for on Google and YouTube every single day.

Step 3: Create an outline for your video

We can all recognize when we are watching an unplanned video – you know, those videos that are all over the place, with no real direction, just an overall mess. Not having at least a certain level of planning is one of the main reasons why a video might not be successful.

I’m a planner addict. So in every video that I create, I have key points for what I want to say and I have it broken down into these sections:

  • the intro where I introduce myself and the subject.
  • introduce three or so talking points that I’m going to cover in the video
  • recap what I’ve just talked about
  • call to action

Following this simple outline is a great place to start and you will see how the content of your video will improve extensively.

Step 4: Write out a script

I write out more of a script or narration notes in advance of filming so I know exactly what I want to say when I’m shooting. Now it’s up to you if you want to have just bullet points or if you want to have word-for-word scripts that you might read with something like a teleprompter. That way I don’t have to sit in front of the camera thinking about what do I have to say and make sure I don’t forget anything important.

“Making a video script takes a big weight off my back, mentally and even physically too because now I can focus on sounding natural and providing a clear, concise message.”

Step 5: Batch film your content

This last step is actually one of my favorite ones.

I’ve said it before: the key to a successful YouTube channel is consistency. Posting on a regular basis is a great way to make sure your ideal audience keeps coming back week after week to watch your videos. However, recording a video every couple of days is tiresome, isn’t it?

But since I’ve had these steps in order, I’ve learned how to record several different videos in one sitting. I just have a shoot day where I record tons of videos instead of doing it every couple of days. This will save you so much time, because you’ll find that as you go on and start to warm up, you get in a good flow and just get better at filming. Even not having to set up your equipment every couple of days in a week will save you so much time in the long run. That way, you won’t even have to think about creating additional content until weeks or months from now! 

Now you know how I took my content creation to the next level! These tips are so simple yet one of the best ways to create high-quality videos, make your process much easier and keep your audience engaged. Simply watch my first YouTube video to see how much my planning process has changed. It’s crazy how much better my content has gotten!

Coming up with YouTube video ideas doesn’t have to be hard.

How do you plan your video content? Do you have a cool tip that I missed? Write it in the comments!

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